Momentum Truck Group
Freightliner of St. Cloud approached Dayta with an exciting challenge: Merge two established businesses into one cohesive brand. Through value-based consulting, Dayta developed a strategy and created a new name, branding, and website to unite the company and bring new energy to this trucking powerhouse.
STRATEGY, LOGO, WEB DESIGN, PHOTOGRAPHY, COPYWRITING
THE PROCESS
Throughout the discovery process, Dayta worked closely with the client’s team on strategy and branding, including the creation of a new brand name. Our team generated several potential names that reflected the brand’s values and goals which were then reviewed by the client. As the process progressed, our creative team developed branding with logos for the two front-running names to help the client visualize their options.
When “Momentum” was
ultimately chosen by the client as their new brand name, it gave the Dayta team a strong visual language to work with, informing the direction of further branding. Dayta brought many elements together — including sleek new web design and professional photography of their team — to cohesively capture the new Momentum brand.
Brand Promotion
After an extensive rebrand that included a new name and logo, Momentum Truck Group wanted to reassure their customers they were still the same business and ownership group they’d come to trust. For these awareness-level ads, Dayta coordinated a photoshoot with Yuppy Photography to create a video highlighting their employees and new branding. This video illustrated to Momentum’s clientele that they will be greeted with the familiar faces and high level of customer service they expect, now with a sharp new look.