Privacy Policy
Introduction
This Privacy Policy outlines Dayta Marketing, LLC’s ("we," "our," or "the Company"), practices with respect to information collected from users who access our website at dayta.com or daylight.dayta.com ("Site"), or otherwise share personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter "Personal Information") with us (collectively "Users,” “you,” or “your”). Capitalized terms used but not defined in this Privacy Policy have the meanings given to them in the Standard Terms and Conditions found on the Site.
Grounds for data collection
Processing of your information, including your Personal Information is necessary for the performance of our contractual obligations towards you and providing you with our services, to protect our legitimate interests and for compliance with legal and financial regulatory obligations to which we are subject.
When you use the Site, you consent to the collection, storage, use, disclosure, and other uses of your Personal Information as described in this Privacy Policy, unless you inform us that you elect to exercise a right available to you regarding that Personal Information as stated herein. We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy.
We encourage our Users to carefully read the Privacy Policy whenever you access the Site or otherwise interact with us to stay informed about our privacy practices and the ways in which you can exercise available options over these practices.
How do we receive information about you?
We receive information, including your Personal Information, from various sources:
- When you voluntarily provide us your personal details in order to register on our Site;
- When you use or access our Site in connection with your use of our services;
- When you provide your banking information to make a payment;
- From third party providers, services, and public registers (for example, traffic analytics vendors).
What information we collect?
We collect two types of data and information from Users.
The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“Non-personal Information”). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g. pages viewed, online browsing, clicks, actions, etc.).
The second type of information Personal Information which is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. Such information includes:
- Device Information: We collect Personal Information from your device. Such information includes geolocation data, IP address, unique identifiers (e.g. MAC address and UUID) and other information which relates to your activity through the Site.
How do we receive information about you?
We receive your Personal Information from various sources:
- When you voluntarily provide us your personal details in order to register on our Site;
- When you use or access our Site in connection with your use of our services;
- From third party providers, services and public registers (for example, traffic analytics vendors).
What information we collect?
The information we collect varies based on how you interact with us, which services you use, and the choices you make. We collect and process information about you as necessary to provide the services you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and Users, or fulfill other legitimate interests.
We collect information about you in various ways when you use our services, including information you provide directly, information collected automatically, and information collected via third-party data sources.
We collect two types of data and information from Users.
The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“Non-personal Information”). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g. pages viewed, online browsing, clicks, actions, etc.).
The second type of information Personal Information which is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. Such information includes:
- Personally Identifiable Information, such as name, address, email address, and phone number.
- Banking information for collecting payments.
Device Information: We collect Personal Information from your device. Such information includes geolocation data, IP address, unique identifiers (e.g. MAC address and UUID) and other information which relates to your activity through the Site.
The table below sets forth how we may collect and use your information.
| Category of Information | Purpose |
| Information You Provide
We collect the information you provide to us as follows: |
|
| Account Information:
This includes Personal Information we collect when you request our services or register on our Site. Account information includes your name, email address, postal address, phone number, and any other account-related information you choose to provide. |
We use this information to
|
| Payment & Tax Information
This includes payment information you provide to us, such as the amount and type of services purchased, and the date and time of a transaction, ACH information (banking or credit card information is not stored on our system). |
We use this information to
|
| Identification Information
We may collect certain personal information from you for purposes of verifying your identity or assisting with your creation of a payment account through our third-party payment processing provider. |
We use this information to
|
| Communication Information
This includes the content of any communications you send to us and receive from us. |
We use this information to
|
| Content and Files
This includes the any photos, art, videos, documents, and other files you send to us. |
We use this information to
|
| Sensitive Information
This may include an account log-in, financial account, debit card, or credit card number with any required security code, password, or credentials allowing access to an account; your precise geolocation; genetic data; sexual orientation; or information about racial or ethnic origin, religious or philosophical beliefs, or union membership. |
We use this information to
|
| Other Information
This includes all other Personal Information you provide to us, such as when you submit a request, provide us with information regarding the services we are providing, communicate with us via third parties, request customer support, or otherwise communicate with us. |
We use this information to
|
| Information Collected Automatically by Your Use of the Site and/or Our Services
When you access or use the Site or our services, we may automatically collect information about you, as follows: |
|
| Usage Information
We collect and log information about your use of the Site, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our services, and information regarding your interactions with our sites and applications. |
We use this information to
|
| Device Information
We collect information about the computer or mobile device you use to access our Site, including the hardware model, operating system and version, unique device identifiers, mobile network information, and whether notification and location permissions are enabled. |
|
| Location Information
We may collect information about the location of your device each time you access or use certain features of the Site or otherwise consent to the collection of this information. For more details, please see “Your Options” below. |
|
| Cookie Information
We use various technologies to provide our services and collect information, including cookies (“Cookies”). Most browsers are set to accept cookies, and you can elect change this. |
|
| Information Collected from Third Parties
We may collection information about you from third parties, as follows: |
|
| Third-Party Information
This includes information we receive (sometimes for a fee) from other sources, including data providers, and publicly available sources. |
We may use this information on its own or in combination with information you provide to us directly to contact you, send you promotional materials, personalize our communications and services to you, for marketing purposes, prepopulate online forms, and better understand the demographics of our users. |
Additionally, we may use the information, including your Personal Information, for the following:
- To serve you advertisements when you use our Site (see more under "Advertisements");
- To market our websites and products (see more under "Marketing");
- Conducting statistical and analytical purposes, intended to improve the Site.
In addition to the different uses listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies, and subcontractors, some of which may be located in different jurisdictions across the world, for any of the following purposes:
- Hosting and operating our Site;
- Providing you with our services, including providing a personalized display of our Site;
- Storing and processing such information on our behalf;
- Serving you with advertisements and assist us in evaluating the success of our advertising campaigns and help us retarget any of our users;
- Providing you with marketing offers and promotional materials related to our Site and services;
- Performing research, technical diagnostics, or analytics;
We may also disclose information if we have good faith to believe that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies (including our Agreement), including investigations of potential violations thereof; (iii) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; or (vi) for the purpose of collaborating with law enforcement agencies and/or in case we find it necessary in order to enforce intellectual property or other legal rights.
User Rights
You may request to:
- Receive confirmation as to whether or not personal information concerning you is being processed, and access your stored Personal Information, together with supplementary information. You may request a report about the Personal Information that is collected, how it is collected, reasons for its collection, and with whom the information is shared or sold for the prior 12 months.
- Receive a copy of Personal Information you directly volunteer to us in a structured, commonly used and machine-readable format.
- Request rectification of your personal information that is in our control. This includes correcting inaccurate Personal information that we have; you can correct the information by sending us the correct information, or may request us to correct it for you.
- Request erasure of your Personal Information that we have in our control.
- Object to the processing of Personal Information by us.
- Request to restrict processing of your Personal Information by us.
- Lodge a complaint with a supervisory authority.
- Opt-out of the selling or sharing of your Personal Information.
- Limit the use and disclosure of sensitive Personal Information collected by us about you to only those uses and disclosures required for us to provide the services.
However, please note that these rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements, unless otherwise restricted by law.
If you wish to exercise any of the aforementioned rights, or receive more information, please contact our office at info@dayta.com.
Under the California Consumer Privacy Act of 2018, as amended (“CCPA”), among other rights, California consumers (“CA Consumer”) have the right to non-discrimination for exercising their rights under the CCPA. We cannot deny the services, charge a CA Consumer a different price, or provide a different level of Services to a CA Consumer that exercises their rights under the CCPA. However, if CA Consumer refuses to provide certain information that is necessary for us to provide the services, we may not be able to provide the CA Consumer with the services in whole or in part.
European Data Protection; Scope of Services.
We are located in the United States and do not provide services outside of the United States. The Site and our services are not permitted for use by anyone that is living outside of the United States.
Retention
We will retain your information, including your Personal Information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations.
We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.
Cookies
We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services. A "cookie" is a small piece of information that a website assigns to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services.
The Site uses the following types of cookies:
- 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed;
- 'persistent cookies' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in;
- 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.
Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited. For more general information on cookies, including how to see what cookies have been set on your device and how to manage or delete them, visit www.allaboutcookies.org.
We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.
Third party collection of information
Our Privacy Policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to.
This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties which we may disclose information as set forth in this Privacy Policy.
Location of Your Information
The information we collect may be stored and processed in your region, in the United States, or in any other country where we or our affiliates, subsidiaries, or service providers maintain facilities. We take steps designed to ensure that the information we collect under this statement is processed according to the provisions of this statement and applicable law wherever the information is located.
Advertisements
We may use a third-party advertising technology to serve advertisements when you access the Site. This technology uses your information with regards to your use of the Services to serve advertisements to you (e.g., by placing third-party cookies on your web browser).
You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA"). For more information about this practice by NAI and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: http://optout.networkadvertising.org/#!/ and http://optout.aboutads.info/#!/.
To opt-out of use of your Personal Information for advertisements provided by us, please contact our office at info@dayta.com.
Marketing
We may use your Personal Information, such as your name, email address, telephone number, etc. ourselves or by using our third-party subcontractors for the purpose of providing you with promotional materials, concerning our services, which we believe may interest you.
Out of respect to your right to privacy we provide you within such marketing materials with means to decline receiving further marketing offers from us. If you unsubscribe we will remove your email address or telephone number from our marketing distribution lists. If you have any questions, or are having issues unsubscribing, please contact our office at info@dayta.com.
Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.
Corporate transaction
We may share information in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, the transferee or acquiring company will assume the rights and obligations as described in this Privacy Policy.
Minors
We understand the importance of protecting children’s privacy, especially in an online environment. The Site is not designed for or directed at children. Under no circumstances shall we allow use of our services by minors without prior consent or authorization by a parent or legal guardian. We do not knowingly collect Personal Information from minors. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at info@dayta.com.
Use of Artificial Intelligence
As part of our commitment to staying at the forefront of technological advancements, we leverage Artificial Intelligence (AI) tools to enhance our services and streamline our processes. To maintain transparency and build trust, we want to disclose how we may use AI in our workflows and the internal policies we have in place to ensure the quality of our work and the protection of your information.
Broadly, we use AI to:
- Initiate research and gather relevant sources
- Speed up the ideation and first draft phases of the creative process
- Analyze or manipulate data for trend analysis and predictive analytics
To ensure the highest quality of work and data privacy, we have implemented the following internal policies:
- Human Expertise: All AI-generated work will be reviewed, modified, and edited as needed by human experts, ensuring that our deliverables maintain the highest standard of quality and creativity that you expect from our agency.
- Fact-checking and Quality Control: All AI-generated work must be fact-checked and
- quality-checked by a human expert, as well as assessed for bias. This guarantees that the work we deliver is accurate, reliable, and free from any unintended biases.
- Anonymization of Identifiable Information: We implement procedures to anonymize any personally identifiable information (PII) or sensitive data that we process when using AI tools. This ensures that the privacy of Users is respected and that in compliance with data protection regulations.
- AI Training and Monitoring: We continuously train and monitor our AI tools to improve their performance, while also staying up-to-date with the latest advancements in AI technology to provide the best possible solutions for your marketing needs.
- Responsible AI Usage: We are committed to using AI in an ethical and responsible manner, ensuring that it aligns with our values and serves the best interests of our clients and their audiences.
We believe that integrating AI into our workflows allows us to provide you with more efficient, innovative, and high-quality marketing solutions. If you have any questions or concerns about our use of AI, please contact us at info@dayta.com.
Updates or amendments to this Privacy Policy
We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Site, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.
How to contact us
If you have any general questions about the Site or the information we collect about you and how we use it, you can contact us at info@dayta.com.
Last Modified 10/09/2023.